Case Study

Walking Horse Report – ReporTV

The Tennessee Walking Horse Industry’s Home for Live Streaming & On-Demand Video

ReachFarther recently had the pleasure of working with ReporTV, the official streaming and video platform of the Walking Horse Report — the Tennessee Walking Horse industry’s most trusted publication for over 50 years. Our team collaborated closely with the ReporTV team to develop a clean, modern platform that puts live streams, on-demand class videos, and show results all in one seamlessly connected experience. Through purposeful design, intuitive navigation, and deep integration with the Walking Horse Report’s extensive databases, the site makes it easier than ever for fans, owners, breeders, and exhibitors to find the horses, riders, and moments they care about most. The new ReporTV platform is a significant step forward for the industry — and we are proud to have been part of bringing it to life.

Photo of the ReporTV site in three different responsive states: PC, Tablet, and Mobile

ReachFarther continues to do an outstanding job exceeding our expectations and delivering on our objectives within our budget constraints. Brad and his team clearly articulate our options and how we can achieve our goals within our business. They truly act as a partner, not a vendor and we consider them a big part of our company. Whether our project is big or small we receive the same attention and quality of work.

Jeffrey

Publisher, Dabora, Inc, Walking Horse Report - ReporTV

How did ReachFarther help Walking Horse Report – ReporTV?

A Legacy Publication Enters the Streaming Age

The Walking Horse Report has been the definitive source for Tennessee Walking Horse news and show coverage for more than half a century. ReporTV represents that publication’s bold move into digital video — giving a passionate and dedicated community on-demand access to live streams and archived performances going back to 2011. Our team designed and built the platform to reflect that legacy while meeting the expectations of today’s modern audience. The result is a streaming experience that feels both authentic to the Walking Horse world and fully at home in the digital age.

Photo of a show horse with a wreath in a spotlight.

Powerful Search That Connects Video to Results

What makes ReporTV truly unique is how deeply it connects video content to the Walking Horse Report’s robust databases of show results, judges’ cards, and High Points records. Visitors can search by horse name, rider, or owner and surface not just results and breeding history, but the actual class video — all from a single search. Our team built the platform with this integration at its core, ensuring that the search tools are fast, intuitive, and genuinely useful for serious enthusiasts who want to track a favorite horse across an entire season.

Live Coverage and On-Demand Access for a National Audience

The Tennessee Walking Horse community is spread across the country, with major shows taking place from Tennessee and Kentucky to Alabama and Mississippi. ReporTV gives fans everywhere a front-row seat, with 50+ nights of live streams from premier events — including the National Trainers Show, the Columbia Spring Jubilee, the Alabama Jubilee, and many more — plus a growing on-demand library for subscribers who want to catch up on their own schedule. We built the platform to handle both use cases gracefully, with a streamlined video player and a subscription model that offers both a 24-hour day pass and a cost-effective annual option.

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