Simplify Your Video Content with Vimeo

We work with a number of clients that rely heavily on video in marketing efforts, and during the early 2000’s rendering those videos online had been cumbersome process. We were basically stuck with Flash as one of the only consistent means of providing progressive-download video across a number of platforms. And .flv files still required that the client had the plugin installed, something that was exposed by the iPhone since Apple and Adobe refused to share their toys. The tide has finally turned with advances in HTML5 and standardized video formats.

We’ve been using Vimeo with our clients for a few years now as a video hosting platform that tailors the content to the device requesting it. This means that our clients can upload a single video file to the Vimeo website which is then converted and compressed as necessary to optimize that file for display on any device, whether that’s a phone, a tablet, or a traditional web browser.

This has entirely eliminated the hassle of maintaining multiple video formats, writing device-dependent controls to web pages, or even maintaining dedicated device pages. A single embed calls the video from the Vimeo website and the content is customized as necessary. Crazy easy!

Even better, the Vimeo website comes with a whole host of additional features like the ability to overlay watermarks, an API that exposes some playback functions, security which prevents streaming to destinations other than what’s specified by the content owner, and a whole bunch more. It’s also pretty cost-effective as a large amount of storage is available on an annual basis for less than $200 (as of 2/1/2014).

Other News

ReachFarther Selected as Best Web Design Agency in NJ!

The Top 13 New Jersey Web Design Agencies of 2019, According to DesignRush Studies show that 62 percent of companies can increase sales by creating responsive mobile-friendly interfaces for their website. DesignRush rounded up the best New Jersey website design...

When You Need It Done Right and Done Quickly

So you’re faced with an insanely tight deadline in order to produce a print advertisement that’s going to run in a full-color publication, you’ve got no copy, no creative, and only a high-level idea. What do you do? You call ReachFarther of course. Houston,...

SQL Server 2008 FREETEXTTABLE Returns Zero Values

We recently migrated a database from SQL Server 2005 to SQL Server 2008 and ran into unexpected problems with the search results returned by FREETEXTTABLE queries that had worked fine for years in SQL 2005. Specifically, the FREETEXT TABLE RANK column returned zero...

Save Time Using an Anti-SPAM Service

I think we all agree that SPAM is an awful burden that we all face every day.  For those of you who don’t know what SPAM is (I know…but I’m sure a few people have been living in a polar ice cave for the past 10 years), SPAMMING is defined by Wikipedia as: “…the abuse...