ReachFarther News

Over the years ReachFarther has worked with several subscription-based ASP-model software products on the Internet.  Some were clunky, some were useful, but all of them were “new” since the entire concept was just gaining traction.  The newness meant that many of them...

CSS was created to reduce the complexity of a website’s code while providing the latitude to change it on the fly. All of this goes down the drain if you’re not organized. Looking back at some of the first sites I coded while developing my CSS Kung Fu, I realized it’s...

ReachFarther made a donation to the Bear Necessities Pediatric Cancer Foundation. We became involved with Team Bear while we were training for the Chicago Marathon, and raised money as part of our effort. Their wonderfully unique organization provides immediate...

A dashboard can be loosely defined as a centralized reporting system. More specifically, the most common definition found online resembles something like “an executive information system”. Back in my days as a Sales Analyst for ACNielsen, I consulted for Philip Morris...

During the first quarter of 2008, ReachFarther developed an Excel-based reporting tool based on Wal-Mart panel data for PepsiCo. The Excel-based format might not be as “sexy” as some newer technologies, but it allows large corporations with rigid IT infrastructures to...

I started out building websites the old fashioned way, using tables. Every once in a while on a warm, clear spring day, I long for the days of the table based site. Then I have to wade through the markup of an old table based site, my vision goes blurry and a crushing...

You’ve got a beautiful website and you’ve got a great business, so why don’t you show up in the Google rankings when people search for you? The answer to that question could fill up hundreds of books, and does actually. What I’m going to do in the paragraphs that...

The internet is not much different than using the Yellow Pages to reach out to your customers. Your potential customers are already online and are actively seeking your product or service. In many cases they’re also ready to buy. So your job becomes attracting these...

The following list highlights some of the most common and accepted practices for making your website “search engine friendly”. Please note that the following list is not in order of importance. Each and every item below is important and will contribute to the overall...

There are lots of tips and tricks I’ve picked up along the way that I use to keep me organized and on track. Since this blog appears on the ReachFarther site (‘cause, ya know, that’s where I work) I suppose I should focus on the things I do and use to keep my projects...