Featured Client

The Midwest Clinic

Logo for a music conference in white

The Midwest Clinic

For over 70 years, musicians, educators and people passionate about music education of all skill levels have gathered in Chicago for the largest music conference of its kind. With more than 17,000 attendees from all 50 states and more than 30 countries, ReachFarther helps The Midwest Clinic connect with musicians and administrators from across the globe.

  • Their website fosters a connection between The Midwest Clinic and their exhibitors, performers and speakers
  • Consolidates administrative tasks into one easy-to-use portal so staff can focus on making the event even better
  • Customized content management system with on-board industry best-practices SEO
  • Streamlines contracts and vendor communication for The Midwest Clinic’s exhibitors
  • Automated forms help collect, organize, and approve performer applications
  • Fully customized administrative resources to facilitate the selection of candidates
  • Helps maintain history of past conferences
  • The Midwest Clinic enables and hosts:
  • Clinicians
  • Conductors
  • Music Conference
  • Music Education
  • Concert Band
  • Jazz Ensemble
  • Youth Orchestra
  • Community Band
  • Percussion Ensemble
  • Full Orchestra
  • String Orchestra
  • Marching Band
  • Community Band
  • Chamber Ensemble
  • String Orchestra
Photo of The Midwest Clinic website displayed in three different devices: PC, tablet, and mobile.

ReachFarther has been a great part of our team since they designed our new website back in 2011. The staff are knowledgeable, responsive, creative, pro-active and truly a pleasure to work with!


Executive Director, The Midwest Clinic

How did ReachFarther help The Midwest Clinic?

Application Forms

Each year, The Midwest Clinic opens up applications to music educators to speak  and school and military bands and orchstras to perform a the annual music conference. It is often the highlight of a schools music department year by being selected to perform at the clinic. ReachFarther has been instrumental in buiilding the easy-to-use forms and the yearly maintence needed to run them.

Compelling Photography

With the web becoming much more visual as internet speeds increase, many companies are faced with the difficult task of finding compelling, exciting photography to use on their websites. The Midwest Clinic has been a consistent presence in music education and with their many years of hosting the Clinic has an extraordinary photo assets to leverage, so we used those prominently in their website redesign.

Photo of a trumpet player on stage infront of a back background

SEO Focused

The Midwest Clinic competes in a search space with keywords shared by many other music conferences. Their previous website had a limited amount of content.  To improve their search footprint, ReachFarther launched a custom CMS website using industry best-practices SEO and helped them organize their content to better position themselves in key search demographics.